The Tacoma Habitat Lab

Where everyday experiments make Tacoma wilder.

Voice & Vibe:

This approach reframes stewardship as citizen science, with a straight face and a twinkle in its eye. A slightly pompous field scientist narrates the work of habitat restoration as though it were cutting-edge research, complete with experiment numbers, clinical observations, and suitably grave conclusions. The humor comes entirely from the gap between the grandiose framing and the hilariously ordinary work: digging holes, pulling blackberries, moving mulch.

The tone — PBS nature documentary meets Parks and Recreation — lowers the barrier to entry by making the work feel approachable and fun without dumbing it down. Sneaking the science of habitat restoration into comedy keeps people engaged long enough to actually learn something. And the experiment format is endlessly extensible for social content, video, and educational materials.

Look & Feel [To be finalized]

Visual direction centers on a field scientist character — lab coat, muddy boots, clipboard, safety goggles — deployed in Tacoma parks and open spaces. Scientific diagram aesthetics, specimen labels, data charts applied to absurd subjects. Clean and slightly clinical in layout, with humor delivered through the content rather than the design. Think: a very serious research institution studying very unserious things.

Double-Sided Flyer

Social Media