Benefit Trust-Logos Round 2

The following logo concepts build on the direction previously selected by the Trust.

From that foundation, we explored designs that place less emphasis on a central cross and simplify the overall composition by reducing the number of figures. Select versions also introduce a darker outline around the red Maltese Cross, and in some cases, incorporate “L29” to represent the Local. In all new versions we have continued with the same font around the outer circle.

Original logo

Direction Chosen

Please see the new interpretations below:

1. Larger Central Figure

2. Singular Central figure

3. Three Central Figures

4. Figure with Movement