Machinists-Brand Components Final
Core Values
Drive the Solution
Value: Thoughtfulness, Curiosity, Resourcefulness, Creativity, Persistence, Judgment
Value Description: ingenuity + problem-solving
From the way we take on technical challenges to how we work with one another, we think before we act. We ask questions, consider the angles, and make thoughtful decisions.
Customer Notes:
This is perhaps the strongest theme in the interviews. One customer repeatedly calls Machinists “miracle workers” and describes them diagnosing a recurring bearing failure others had been unable to solve. Another customer values that they review his designs and provide technical input rather than simply machining what he sends them. Customers bring Machinists unusual, obsolete and highly specialized work specifically because they trust them to figure it out.
Own the Outcome
Value: Excellence, Quality, Craftsmanship, Precision, Pride, Accountability, Mastery
Value Description: quality + precision + pride
Good enough isn’t good enough. We sweat the details, work to exacting standards, and take pride in getting it right. When something goes wrong, what matters most is how we respond.
Customer Notes:
Quality is the most consistent positive attribute across all five interviews—even among customers with other frustrations. One customer immediately associates Machinists with “quality.” Another describes their quality as “very excellent” and can’t recall receiving something with an error. Someone else said, his team has yet to receive a part that was even “suspect,” while another says he hasn’t had a repair come back that wasn’t done right.
Share What You Know
Value: Honesty, Candor, Transparency, Communication, Knowledge-Sharing
Value Description: openness + generosity + trust
We communicate openly and honestly, pass along our experience and expertise, and make sure others have the information they need. Sometimes one more sentence of communication is all it takes to prevent a mistake or keep things on track.
Customer Notes:
One customer specifically praises their salesperson’s “candor.”
Another says Machinists, Inc. is “100% honest,” doesn’t cut corners or “fudge the truth” to win an order, and will tell him outright when they can’t meet his schedule.
Importantly, he considers that honesty a competitive advantage because it allows him to make informed decisions.
Build Better Together
Value: Collaboration, Partnership, Teamwork, Cooperation, Listening, Service, Responsiveness
Value Description: relationships + shared success
Understand what the customer is trying to accomplish and invest in their success. Bring your expertise, stay engaged, and do your part to make the partnership successful.
Customer Notes:
Customers repeatedly describe their strongest Machinists relationships in personal terms. One customer says he believes Machinists values the relationship as much as he does. Another describes working “hand in hand” with Machinists during major projects, and their relationship with Washington State Ferries has developed to the point that OEMs trust Machinists with proprietary information and technical support. Another customer similarly describes Machinists effectively looking over his shoulder and helping him improve his designs.
Be the Reason People Stay
Value: Respect, Care, Connection, Kindness, Humanity, Relationships, Community
Value Description: care + respect + connection
We respect the people behind the work. We take care of our employees, support each other, and invest in relationships that last. Machinists, Inc. is a place where good people want to do business and build a career.
Customer Notes:
Customers don’t talk only about Machinists’ equipment; they repeatedly name individual experts they rely upon. One customer values the technical guidance he receives. Another calls out their “extreme technical knowledge” and engineering abilities. Liel describes their people as “masters” and subject-matter experts. Several customers are so attached to specific Machinists employees that they express concern about what will happen when those individuals retire.
Melanie: culture is respectful, team-oriented
Brand Differentiators
We specialize in complexity
Machinists, Inc. has the equipment, capacity, and technical know-how to handle complex manufacturing and demanding requirements.
Customer Quotes:
“My go-to for complex work.”
“They’re almost—and I don’t want to say unequaled—but in my opinion, they’re pretty close to being unequaled in their technical capabilities.”
We understand the whole, not just the part
Our expertise goes beyond machining the part. We understand the larger systems and applications our work supports, and bring that technical perspective to every job.
Customer Quotes:
“I just don’t give them a drawing, and then they just make it from that. They kind of review it. They kind of look over my shoulder…to make sure that it’s going to be the best product.”
“They’re able to give me information that I need to help my design.”
We make high stakes feel less risky
When there’s no room to fail, customers count on our experience, precision, and follow-through to get it right—and sleep better at night knowing we’re on it.
Customer Quotes:
“When I have work where mistakes just simply can’t be made, that’s why I turn to these guys. I know what I’m going to get from them.”
“I tend to do business with people where I sleep well at night… I can’t afford mistakes on certain jobs.”
“Money well spent. They reduce risk.”
We’re seasoned problem solvers
Give us a job that’s unusual, difficult, confounding, or seemingly impossible and we’ll figure out the path.
Customer Quotes:
“We took our broken, dilapidated stuff to them and asked for miracles, and they would give us miracles.”
“I can’t tell you how nice it is to work with people that are problem solvers, not problem creators.”
You may be surprised by all we can do
From sheer scale to technical intricacy, there’s a lot more happening under our roof than meets the eye. Just ask.
Customer Quotes:
“I don’t know that there’s anybody in Puget Sound that can do what they do.”
“They have expertise in areas and competence that we can’t find really too many other places.”
Mission Statement
Machinists, Inc brings together exceptional skill and capability to manufacture complex solutions that power, move, and connect the world around us.
Positioning Statement
Machinists, Inc. is a trusted partner for custom fabrication, precision machining, and gearing, with the expertise to take on complex manufacturing challenges.
We bring highly technical projects from concept and engineering through final assembly. Whether it’s a single critical component or a massive project, our customers count on us to get it right when the stakes are high.
Five buildings. Four city blocks. One Seattle campus built for projects of exceptional size and scope, with serious equipment and technology to match. But the real advantage is the ingenuity, expertise, and judgment of the people who know how to put it all to work.
Personality
The personality is not something that is published, rather it guides the tone and voice for materials and communications.
Credible
The team to trust when there’s no room to fail. We bring the expertise, judgment, and follow-through that lets our customers sleep better at night.
Can-Do
| Proactive problem solvers. Give us a job that’s complex, unique, difficult, or seemingly impossible and we’ll figure out the path. |
Straight Shooter
| We tell it like it is. Candid conversations, clear answers, no runaround. |
Friendly
Approachable and down-to-earth; expertise without the attitude. The kind of people you’d be glad to have as neighbors—welcoming, warm, humble, curious.
Astute
Smart, technically sophisticated, and precise. We see possibilities others might miss and know how to translate our customers’ big ideas into form.
Confident
We know what we bring to the table. Experience and expertise give us an assured approach to even the most demanding work.
